Publications

As a brand journalist, I specialize in creating story-based content for higher education institutions in business, healthcare, and the arts. Here is a selection of my work.


Business and Entrepreneurship

Modeling the ‘Why’ Behind Consumer Behavior
Bill Rand and his co-author, Christian Stummer, identify three key strengths of agent-based modeling.
Poole Thought Leadership

Confronting vaccine hesitancy in Montreal’s most diverse borough
This student team is leveraging art and language to scale health barriers in underserved communities.
McGill University

Inspiring Culinary Joy
Accounting major gave up Deloitte to pursue his passion for cooking. Now, he works full-time as a food content creator.
North Carolina State University

Building a Brighter World
Through home construction, alum creates spaces where people live, dream, and make memories.
University of California–Irvine

Workplace Wellness
People are not resources to be used up and thrown away like ink cartridges.”
University of Guelph

A Holistic Approach to DEI
“Change doesn’t happen overnight, but we’re moving the needle in the right direction.”
Poole Business Magazine

Blurring the Lines
Dr. Jing Wan on the act of attributing human characteristics to a brands and products.
University of Guelph

Family in Entrepreneurship
“Diversity is important, but teams also need unity to help drive productivity.”
Poole Thought Leadership

From Cars to Consulting
At 12 years old, Adroushan Mardirossian converted an eccentric hobby into a viable business venture.
University of California–Irvine

The Forefront of E-Commerce
Jasleen Kaur works at the cutting edge of online grocery technologies.
North Carolina State University

Leading the Charge
A trailblazing effort to transform the practice of marketing in the Army.
North Carolina State University

The Art and Science of Marketing
Professor Heather Dretsch pulls back the curtain on brand storytelling.
North Carolina State University

Medicine and Healthcare

Confronting vaccine hesitancy in Montreal’s most diverse borough
The student team is leveraging art and language to scale health barriers in the community.
McGill University

Code COVID
Adapting pediatric emergency room protocols to pandemic realities.
McGill University

The Anatomy of Learning
An ongoing study explores how blended learning can be implemented in the lab.
McGill University

Advancing surgical education during a pandemic
Investigating COVID’s impact on residents whose hours in the OR have been drastically curtailed.
McGill University


Arts and Culture

Literature for Life
Narrative shapes personal and group identity. Hear from 40 Wheaties on what book changed their life.
Wheaton Alumni Magazine

Presence in Absence
Campus art show, ‘Proximity,’ ties artists together through reckoning.
Wheaton Alumni Magazine

A Declaration of Hope
In “Two Black Churches,” Dr. Shawn Okpebholo portrays faith in the midst of racial injustice.
Wheaton Alumni Magazine

Cherishing Christmas
Dr. Timothy Larsen presents a multifaceted study of the holiday in a new, edited volume.
Wheaton Alumni Magazine

What Poetry Taught Wheaton’s New Provost About Leadership
Long-form feature of Dr. Karen An-Hwei Lee.
The Wheaton Record

Belonging and Presence
Student profile of Elliot Young ’21, a computer science and art major.
Wheaton College (IL)

Music as an Offering
Student profile of Allison Chang ’21, a music education major in the Conservatory of Music.
Wheaton College (IL)

Buzzworthy: How Four Wheaton Women Made the Cut
Investigative, long-form feature about why women cut their hair short.
The Wheaton Record


Story-telling starts with story-listening.

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